Let's make it awesome!
The most rewarding part of any video production or photoshoot is the editing process where the hard work pays off and the final result comes to life ready to be released to the world.
Creative Story Editing
It all starts with the question.
What are you trying to achieve?
Cat videos might do well on YouTube but they’re not going to sell a washing machine….
Telling a story through editing helps engage with your audience, keeping them involved and listening.
Colour Corrections & Grading
A huge amount of time is spent on creating and maintaining a consistent ‘look’ throughout a movie or film. This look adds an element of emotion and life regardless of whether its a still or moving image.
The above images show examples of the typical steps in post production colour corrections and grading. Most cameras record in a flat lifeless look to preserve as much detail as possible.
A base correction is often applied to fix any exposure, colour shift and white balance issues and bring the image to a standard neutral look, then the footage is matched to other images in the video to create consistency with other colour adjustments.
The creative look of the video depends on a number of factors, mostly derived from the story and what it’s trying to portray.
Visual Effects & Graphics
Visual effects are important to help get the message across when it may not be otherwise apparent. The below video shows some examples of adding simple graphics to aid in story telling and helping the audience understand what to focus their attention to.
Plumb Medic needed a commercial style video for web promotion, knowing that people can often watch video without sound they wanted to portray their story in a way that showed exactly what they do with their customers visually. We used a number of animated titles and graphic movements to help draw attention throughout the video.
Audio & Sound Design
The quality of audio in a video can have a huge impact on its success. In some environments such as outdoor festivals it may be difficult to get clean audio and some equalising may be required. In addition the volume of various sound effects need to be set to a level that doesn’t distract from the story and rather enhances it. Often voice overs are used along with licensed music to really deliver on emotion and emphasis.
The Power of RAW
Data from a camera usually gets compressed dramatically to save on media file sizes, and this is great if the image is perfect and ready for distribution. Often though corrections and creative input are desired for both photographs and videos and as such more data is required in order to preserve quality. Up until recently only photos had accessible RAW files but now we have a whole range of RAW video available to us as well, giving us huge ability to manipulate the image without degrading quality. Below are some examples of poorly exposed images being brought back to life by shooting RAW..